The Educator's Notebook

A weekly collection of education-related news from around the web.

Starbucks Releases Its Brand Guidelines [Interactive]

“Functional vs. expressive copy: Functional means helpful—it organizes things in a clear way and anticipates our audience’s needs, helping customers have an easy, enjoyable experience in-store and online. Used primarily for wayfinding and ordering, this copy is so seamlessly integrated that it calls attention to the product—not itself. Functional doesn’t mean sterile; it means clear… […]


Every week I send out articles I encounter from around the web. Subject matter ranges from hard knowledge about teaching to research about creativity and cognitive science to stories from other industries that, by analogy, inform what we do as educators. This breadth helps us see our work in new ways.

Readers include teachers, school leaders, university overseers, conference organizers, think tank workers, startup founders, nonprofit leaders, and people who are simply interested in what’s happening in education. They say it helps them keep tabs on what matters most in the conversation surrounding schools, teaching, learning, and more.

Peter Nilsson


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